- Sector
- AI for e-commerce operations
- Business model
- B2B SaaS
- Founders
- Jevon Le Roux, Tahir Rauf, Tracy Godtschalk
- Headquarters
- Sydney
- Latest round
- $2.3M Pre-seed, led by Rampersand (Nov 2025)
- Customers
- Decjuba, Rebel Sport NZ, Camilla, EHP Labs, Budgy Smuggler
Sources: keeyu.com, capitalbrief.com, thesaasnews.com
1person interviewed
1episode across 1 show
4backers heard on Day One
The team on Day One
Hear from the team
Milestones
- 2024 Founded in Sydney capitalbrief.com
- Nov 2025 Closed A$2.3M pre-seed led by Rampersand capitalbrief.com
In the news
Backers heard on Day One
Rampersand Pre-seed, 2025 · 1 on Day One
Archangel Ventures Pre-seed, 2025 · 2 on Day One
Startmate Pre-seed, 2025 · 1 on Day One
Alexey Mitko Pre-seed, 2025 · Partner, Co Ventures Also backed by Empress Capital, Exhort Ventures, Sydney Angels, Southern Angels, Jason Wyatt, Paul Greenberg, Luigi Iacullo.
Sources: thesaasnews.com
Spot something wrong? Suggest a correction Updated 5 October 2026
