- Sector
- Direct-to-consumer socks (merino blend)
- Business model
- D2C e-commerce
- Founded
- 2020
- Founders
- Nathan Yun, Rex Zhang
Sources: smartcompany.com.au, paire.com.au
1person interviewed
1episode across 1 show
The team on Day One
Hear from the team
Milestones
- 2020 Launched by Nathan Yun and Rex Zhang smartcompany.com.au
- Nov 2024 Won Smart50 Rising Star Award (ranked 13th) smartcompany.com.au
In the news
Spot something wrong? Suggest a correction Updated 5 October 2026