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Umami Papi

umamipapi.com ↗ Hear the team
Sector
Condiments (chilli oil)
Business model
D2C and wholesale (condiments)
Founded
2020
Founders
Ethan Yong
Headquarters
Melbourne
Markets
Australia, Malaysia, Brunei, Dubai, Philippines
Customers
Coles, Woolworths

Sources: umamipapi.com.au, menafn.com, retailworldmagazine.com.au

1person interviewed
1episode across 1 show

The team on Day One

Ethan Yong Founder, Umami Papi 1 episode →

Hear from the team

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8 January 2026 · Founders in Motion He Quit a Six-Figure Consulting Job to Sell Chilli Oil | Ethan Yong, Umami Papi Ethan Yong

Milestones

  1. 2020 Launched in Melbourne during lockdown foundr.com
  2. June 2022 Launched in Coles Local stores foodanddrinkbusiness.com.au
  3. Sept 2022 Coles expanded range to 150 stores foodanddrinkbusiness.com.au
  4. Sept 2023 Stocked in about 300 Coles stores retailworldmagazine.com.au

In the news

Spot something wrong? Suggest a correction Updated 5 October 2026

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