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Jevon Le Roux

Jevon Le Roux

Keeyu

Watch the episode Jump to key moments

Career

  1. Now Keeyu
  2. Earlier · Scale-up Senior executive · Papinelle
  3. Earlier · Scale-up Senior executive · P.E Nation
  4. Earlier · Scale-up Senior executive · SurfStitch
  5. Earlier Executive · World Surf League
  6. Earlier Executive · Gloria Jean's Coffees
  7. Earlier Executive · Hurley

Sources: rampersand.substack.com, theorg.com

Key moments

Jump straight to the part of He Ran One of Australia's Biggest Athleisure Brands - Then Built Software to Fix Its Biggest Flaw | Jevon Le Roux, Keeyu you want.

  1. 0:00 The Ecom Problem Nobody Talks About
  2. 1:05 From Pro Surfer to Brand Builder
  3. 4:27 The Covid Crisis That Sparked Keeyu
  4. 7:53 Second Time Founder Mindset
  5. 10:05 The Pivot: From Vitamin to Painkiller
  6. 12:40 Raising Capital Getting First Customers
  7. 17:45 When Distribution Beats Product
  8. 20:30 Dealing with Founder Roller Coaster
  9. 23:34 The Customer Who Won't Work Without Keeyu
  10. 26:30 Rapid Fires

Heard on

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Founders in Motion · 29 January 2026 He Ran One of Australia's Biggest Athleisure Brands - Then Built Software to Fix Its Biggest Flaw | Jevon Le Roux, Keeyu

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Connections

Spot something wrong? Suggest a correction Updated 5 October 2026

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