Pip Bingemann
Co-Founder & CEO at Springboards
Pip Bingemann is co-founder and chief executive of Springboards, a Sydney-founded AI creative platform for agencies that raised $5 million in seed funding backed by Blackbird Ventures and is used by more than 120 agencies worldwide. A former agency strategist, she taught herself to code and built the model behind the product, designed to widen creative variance rather than push output toward an AI average. She co-founded the company with Amy Tucker and Kieran Browne. On In The Blink Of AI, she explained how Springboards built an AI model that thinks differently.
Career
- Now Co-Founder & CEO · Springboards
- Earlier · Scale-up Head of Brand Marketing · Unstoppable Domains
- Earlier Creative (media to creative move) · Cutwater
- Earlier Strategy Director · Bohemia Group
- Earlier PR to advertising · Ikon Communications
Sources: bandt.com.au
Key moments
Jump straight to the part of How Springboards Built an AI Model That Actually Thinks Differently you want.
- 2:22 Introducing Flint and the convergence problem in AI models
- 4:50 Why Springboards is uniquely positioned to solve creative AI
- 7:30 What entropy actually means in language models
- 9:44 Real examples: random cars, pizza toppings, and where to holiday
- 12:36 Why this matters for the advertising industry (and everyone else)
- 15:29 Inside Flint: how to fine-tune a model for divergence
- 18:38 Doubling the score on Novelty Bench (and what that even means)
- 23:35 Try Flint yourself: who it's for and how to access it
- 26:10 Cognitive atrophy, taste, and keeping humans in the creative loop
- 35:04 Choosing a tech provider as an early-stage AI startup
Connections
Spot something wrong? Suggest a correction Updated 25 September 2026
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