Samantha Finnegan

Samantha Finnegan is the founder of Madebox and MadeMart, with over 20 years of experience in creating marketing-based solutions that drive growth and revenue for media and major brands. She has a proven track record of selling over $100 million in sponsorship and advertising. Samantha believes in using storytelling to drive emotional connection and engagement.Madebox's mission is to support small producers affected by drought, bushfires, and the pandemic by connecting them with new customers and showcasing their products and stories. Since its launch in 2020, Madebox has sold and distributed over 300,000 products for small producers, generating a positive social and economic impact.Building on this success, Samantha launched MadeMart, an online marketplace offering a curated selection of locally sourced goods. MadeMart's unique profit-sharing model ensures producers benefit the most from every sale, unlocking new distribution channels and greater reach for small-batch producers and creators.Samantha's career includes roles at Tennis Australia, Lonely Planet, and News Corp Australia, where she held various positions in tourism, sponsorship, digital sales, and strategy. She holds a BA in Communication Management (Marketing, PR, Communications) from Deakin University. Samantha is based in the Greater Melbourne Area, Australia.