Serina Bird
Founder at The Joyful Frugalista
Serina Bird is an accomplished analyst at Digital Finance CRC, with a rich background in digital finance and minerals. She is also a celebrated author, podcaster, and innovator, known for her work on financial empowerment and frugality. Serina authored "The Joyful Frugalista" and hosts a podcast of the same name, where she shares insights on saving money and living a meaningful life. Her work has been featured on various media platforms, including Studio 10, Today Extra, and ABC Radio National. Serina is committed to empowering women financially and supports them in pursuing their dreams. She is also the founder of The Joyful Business Club, which supports a global community of businesswomen. With a Master's degree in International Relations from The Australian National University, Serina has held various roles in government and private sectors, focusing on policy, innovation, and stakeholder engagement. She is based in Turner, Australian Capital Territory, Australia.
In their own words
From Serina Bird discusses her inspiration from Taiwan’s startup ecosystem · The History of the Australian Startup Ecosystem - Interview SeriesWhy does everything have to be defined in terms of negativity and scarcity? Why can't we define it in terms of abundance?
Key moments
Jump straight to the part of Serina Bird discusses her inspiration from Taiwan’s startup ecosystem you want.
- 0:31 Meet Serina Bird
- 0:52 Serina's Multiple Businesses
- 1:41 Balancing Time Between Businesses
- 2:12 Target Audience Insights
- 3:14 The Term "Frugalista"
- 3:38 The Joyful Frugalista Branding
- 4:31 Elevator Pitch for The Joyful Frugalista
- 5:13 Involvement with Canberra Innovation Network
- 6:07 Previous Career in Public Service
- 8:07 Transitioning to Entrepreneurship
Heard on
The Joyful Frugalista on Day One
The Joyful Frugalista is a platform dedicated to promoting financial well-being and abundance through frugality. 1 person · 1 episode → Connections
Spot something wrong? Suggest a correction Updated 20 June 2026
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