Yas Grigaliunas

Yas is a business leader, founder, speaker and Chief Experience Officer at Videopro who is known for bringing uncommon honesty to conversations about leadership, reinvention, and resilience. For almost 3 decades she has built businesses, led transformation inside established organisations, and helped shape Australia’s circular economy movement. She founded one of the country’s most awarded and recognised circular economy and sustainability ventures, earning national recognition for challenging how businesses think about waste, value, and responsibility. But Yas’s story isn’t a typical success narrative. After building a nationally recognised company, she ultimately lost the business she created - walking away without the financial exit most founders pursue, but with something she values far more: her integrity. Today Yas leads experience, brand and strategic transformation at Videopro, working across leadership, culture, customer experience, and innovation. Her work sits at the intersection of commercial growth and something many organisations are rediscovering they desperately need - connection. What makes Yas’s voice resonate is her willingness to speak openly about the parts of leadership most people avoid: trusting your gut when the room disagrees, navigating collapse and reinvention, raising a family through crisis while building a company, and finding the courage to start again without blame or shame. Her perspective is grounded in a simple belief: success is not defined by whether something ends - it’s defined by how you show up and who you become when it does.